Your article marketing promotion will be more profitable by using an article writing service that offers professional writing standards and keyword research. Most people make fundamental errors when they write articles themselves, apart from the quality of the writing. Here are some of these.
Consider your Objective
Many writers fail to understand their objective in writing an article. Your article marketing promotion will generally have a cascade of objectives, one leading to the other. A professional article writing service should be aware of this, and to exemplify what I mean here is my take on why you write articles:
A. To get your article prominently published.
B. To get your article read.
C. To offer the reader genuinely useful information.
D. To impress readers sufficiently for them to click to your website.
You don’t write for fun or to entertain, but to achieve the above ends. Without A, you will not achieve B. If you article isn’t found online, then nobody will read it. Ideally you want it to be listed on Page #1 of Google for its primary keywords.
Without B you won’t get C: your article might be listed at #1 on Google and all the other search engines, but if your title doesn’t interest people using your keywords to find it, then it will not be read.
Without C you won’t get D: the ultimate objective of your article marketing promotion. Yes, you want to sell product, but the article won’t do that. A good article writing service will understand that the purpose of the article is to get that click. So writing articles is not about selling, but about getting eyes on your website.
That understood, here is a brief explanation of each of these:
A. Use of Keywords in Your Article Marketing Promotion
One mistake most people make when writing articles is in using the wrong keywords and poor keyword placement. Good keyword research will establish those keywords with a good balance between supply and demand: supply in terms of other competing pages and demand in terms of how often the keyword is employed by search engine users.
You must then use the main keyword at the beginning of the title and perhaps a secondary keyword at the end. Just like the title of this article: “Article Marketing Promotion Using an Article Writing Service.”
You should also use your main keyword in the first 100 characters of the initial paragraph – including spaces! Use it again in the final paragraph and perhaps once more each 200 words – under 1% keyword density. The rest of your article can use words closely related to the keywords – the principle behind the Google ‘LSI’ algorithm and semantic relevance of content to keywords.
B. The Title of the Article
The title should be either eye-catching or say exactly what it offers. “How to Make Money” is not eye catching enough for a popular topic with lots of competition. “Make $10,000 a Month from Your Sofa!” is more likely to get a click.
If the topic isn’t as dynamic as making lots of money, then simply say what people are looking for. The title of this article states exactly what people using the two keywords are looking for (article marketing promotion” and “article writing service”).
C. The Article Content
The body of the article is very important, and should be written in a professional manner with no errors in spelling, punctuation or grammar. The days of ‘as long as they understand… ‘ are gone with Google’s Panda/Farmer algorithm update. Most publications no longer accepts badly written articles, which is why many now use an article writing service to make sure they get it right.
It should offer genuine information without too much waffling and should be at least 500 words long: directories generally accept 400-500. I don’t think you can say much in 400 words – this article is already at 652 and I could easily write twice as much! You should prove your knowledge and abilities so that readers will be more inclined to click on the links in the resource section: too many articles are nothing but short adverts.
The Author’s Resource
Use the resource to make an offer of more information. You might offer a free gift on the landing page, but most importantly include a link to that landing page. I generally use one link on text resources and two on HTML: some directories and blog use the text version and others the HTML version.
That is basically it, although if you are running an article marketing promotion and are unsure of your writing abilities, then use an article writing service. It will be more professional and handle A to D properly if the service is genuinely a professional one and not just an individual thinking he is a writer.